Meet the team

Tim Allen Soigneur Bike Fit London founder

Tim Allen - Bike Fitter and Founder

Tim created Soigneur to make bike fitting more accessible and personalised, sharing over 20 years of cycling experience to help you get the very best out of your bike, and achieve your goals.

Alice Irwin Soigneur Bike Fit London studio manager

Alice Irwin - Studio Manager

Alice works with Soigneur part time alongside her first profession as an artist. She is hands on with communicating with customers and making sure every individual’s needs from Soigneur are met in good time.

Twig - Customer Relations Officer

Twig is the newest addition to the team, born in December 2023. He is here to provide a warm welcome, cuddles, show you his tricks and one day, may be able to make the coffee.

About Soigneur

We don’t believe in ‘one size fits all’. Every cyclist is different, and bike fitting should reflect that. We bring a more personal touch to a bike fit, with a combination of rigorous science and a professional eye. It’s a less clinical and more tailored approach, and we hope to build lasting relationships with our customers.

Founded by Tim Allen in London, Spring 2018, Soigneur has become one of the UK’s most renowned bike fit studios, with a unique and progressive approach to professional bike fitting. Tim has over 17 years of cycling knowledge and experience: from racing bikes at elite level and a degree in Sports Science, to 17 years working within the bicycle industry and 10 years as a dedicated bike fitter. Tim also spent two years as an F1 wind tunnel technician and has collaborated with many top industry brands in product research and development.

Tim is also the founder of Avec Bikes, a new fit-first British bike brand. Launching soon.